This year’s AGM Conference featured Innovation Evangelist and Australasian Adman Ben Slater, who spoke about how social media, websites and email can be used to effectively market your club. Some tips from his presentation include:

Facebook – Focus on Attracting New Members
Showcase the benefits of your club visually. Post content that will engage existing members and attract new members. Content that existing members will want to share with their (non member) friends. Non members who like your page are likely to be good membership prospects.

Website – Your Shop Window
If this is the first point of contact with your club, how do you want to greet people? Determine who your visitors are and give them what they want to find. Less is usually more on a website. Navigation should be simple, information easy to find and keep copy to a minimum. A visitor to your website should be able to find what they are looking for in 3 clicks or less.

Email – Remember that inboxes can be busy
Email is a common platform for newsletters and reminders. Ensure that your emails are interesting and straight to the point (the less is more principle applies here too). Think about what you want to achieve from your email – who are you talking to and what do you want your audience to do as a result of your email?

Feedback from those who attended the Conference has shown that Ben’s information was both relevant and easy to implement. Some had actioned some tips before they even got home. Digital marketing is largely free and gives you access to a multitude of audiences. You just have to commit some time to your strategy and content.

Case Study: Hamilton City Gymsports

in Club ResourcesMarketing and Communications Tags: case studyemailfacebookmediasocialwebsites